First let me start off my say Happy Birthday to my lovely younger sister Melissa! Happy 24th! Whoa times flies!! Anyways I want to just explain this palette that I got her for her birthday. Since we both are avid watchers of MakeupbyTiffanyD's YouTube channel we both have seen this very recent palette she has been talking about. It's called the It Cosmetics Naturally Pretty Matte Luxe Transforming Eye Shadow Palette. DANG! That is a mouth full!
This palette has 14 matte colors with a transforming pearl shade you can apply to the top of any color to make it non matte. The palette says it was luxe anti-aging silk infused eye shadows. I don't know if from using this palette your eyelids are going to be anti-aging but okay. These are most definitely pretty colors and has a really good variety of colors to help achieve any natural looking you attempting to do. The online description does say Volume 1 so that leads me to believe that this may be similar to the Naked palette by Urban Decay. I LOVE me some Urban Decay! But this is a fairly new brand to me, since our Ulta's just seem to have a limited selection of items by It.